New Delhi, 18th March 2015 – Airloyal, the developer of India’s fastest growing mobile marketplace – Ladooo – has launched LadoooInsights, a mobile based survey tool that would enable businesses to poll over 5 million smartphone users across India.

LadoooInsights empowers businesses to bypass the traditional methods of user surveys which are time consuming, expensive and often off the mark, and instead understand what their target audience wants in just minutes. At the heart of LadoooInsights is Ladooo, Airloyal’s flagship product that targets 15 to 30 year olds. Launched in 2014, Ladooo has garnered a user base of over 5 million across India. These users complete micro tasks advertised on Ladooo in order to gain free talktime, data packs or DTH recharge.

Through LadoooInsights, businesses can broadcast any question to the 5 million user base of Ladooo. They can even refine their selection further based on demographic profile, geo-location, income band, device type and even the type of data connection. The live dashboard on LadoooInsights will start showing the results within minutes as Ladooo app users keep completing the surveys from across the country. By offering a clear and targeted channel of communication, LadoooInsights will revolutionize how businesses across industries including entertainment, politics, FMCG, Travel & Tourism, Education etc. reach out to and understand their target audience.

Case scenarios where LadoooInsights could be used include:

  • Feedback about a new creative idea
  • What people think of your product compared to competition
  • A/B testing for creatives
  • Predicting the political future of a constituency

LadoooInsights is a complete self-serve platform. Any business user can set up a survey & start getting results within minutes. The key differentiation of LadoooInsights is that it is really simple to use, affordable & provides instant answers to key questions. No technical skills or integration is required.

Commenting on the launch of LadoooInsights, Raja Hussain, Founder & CEO of Airloyal said, “There is nothing more powerful than the ability to instantly know what people really think. Watching how our early customers are starting to use LadoooInsights, we are convinced that it is going to completely change how we make decisions.”

LadoooInsights is currently offered to Airloyal’s existing customers on by-invitation-only basis. You may request an invite on Airloyal.com to give it a try.