Holii Launches 4th airport outlet in Chandigarh Airport
India born and India made brand Holii has opened its 4th airport outlet in Chandigarh Airport. Built across 16 acres the airport is one of the most important in North India and caters to the city’s well heeled residents and NRIs.
The store located at the departure gate of the airport stands unique with the tangerine hued ‘Holii’ signage and peacock mascot at the entrance. The store inside is just as exciting with design detail of colourful stripes on the walls and fittings; giving the space its contemporary Indian appeal. The bright Holii bags and accessories give the store its characteristic colourful look.
Holii’s unprecedented designs with a bright palette are a celebration of ‘The Great Indian’ chaos which the cosmopolitan airport crowd find interesting and exciting. Holii is infact one of the pioneers to have identified the potential of an India-centric brand to grow and thrive at airports. Mehak Khurana, the brand’s Retail and Operations Head opines, “Airports retail is most coveted for a brand as colourful and India modern as Holii because airports see a lot of foreign and NRI crowd. Factors like 2-hour prior check-ins, delayed flights and last minute shopping make airport retail a game changer.”
The selection of products for airports differ from a regular store and certain product categories like travel bags, laptop bags, iPad sleeves, crossbodies have to be constantly available at airport stores which involves a special collection creation just for airport stores. Along with a big travel collection, the store showcases Holii’s complete range of products such as handbags, clutches, wallets and small accessories.
Holii’s other airport outlets are in Bangalore International Airport, Hyderabad International Airport, Delhi International Airport and Delhi Domestic Airport.