India Inc to spend Rs 2000 crore on ads during Diwali

  • Brands are wooing customers with rewards for viewing ads on their Mobiles
  • Now, the Customer has a choice of watching an ad & gets rewarded too – the powerful model of m-Ad Call services , where customers choose which interactive ads to see and when they want to see them

 This festival season will see India Inc spending over Rs 2,000 crore on advertising, marketing and promotions, which will be a five-year record, and a sharp contrast to the pessimism of past few years. Ecommerce, Mobile, Consumer Durable, FMCG, Automobile companies  have witnessed a record spike in advertising spends.Mobile Advertising have become a popular advertising medium this festive season. Diwali gifting choice and the run up to the festival has seen a gamut of launches in the category. Mobile advertising blitz is on, with brands spending thousands of crores of rupees on high-intensity publicity campaigns from September –  October 2014, says a Counterpoint Technology Market Research report.

Mobile advertising in India is the fastest growing among all the verticals, in the digital advertising space. And that’s not surprising, given that India is the worlds’ fastest growing smartphone market, with the base of smart phones expected to double this year, going from 156 million to 364 million.

It is drawing a keen interest from advertisers as well. Mobile advertising volume in India has grown the fastest in the world since July 2013 by 260%, and is also the fastest growing region in Asia-Pacific with 70% year over year growth.( according to a recent report by Opera)Mr Jay Jain, Director & Co- Founder, M-AdCall, the pioneers of Mobile Advertising in India said “with our innovative products m-AdCall, m-Ad AppTouch we are offering our partners new opportunities, for deeper and continued engagement with customers, through interactive videos, landing pages and even tailored brand rewards this festive season.Now, the Customer has a choice of watching an ad & gets rewarded too – the powerful model of m-Ad Call services , where customers choose which interactive ads to see and when they want to see them.”

The m- Ad Call products offers an Ad opportunity prior to a phone call , and on a confirmatory click , delivers a video ad and then goes through directly to the call .This is followed up with an actionable landing page after the call. And in turn, rewards to customers, through points earned.

The newly launched m-Ad “AppTouch” service, adds a whole new dimension. Customers who opt-into the service agree to view ads, when they start interacting with any App or game of their choice. They could opt to see Ads PRIOR to Candy Crush, Facebook, WhatsApp or Twitter.  And now, this earns them rewards too.

M-AdCall’sproducts have been launched on Micromax devices as a preloaded service that benefits customers with rewards. It is now being extended as a pre load, to all Micromax Smartphones.

The services currently run on any smartphone on Tata Docomo , Idea and MTS networks and will be extended to other operators very soon.

On Micromax smartphones, the service is available across all operators networks. Brands across verticals have been using M-AdCall. Among FMCG brands- Coke, KFC and Cinthol are using the services of M-AdCall. In Entertainment and media segment Star Movies &Yash Raj Films have built new use cases to promote some of their releases. Handset brands like Samsung and HTC and services like Visa, Free Charge are some other new entrants who are engaging with customers with M-AdCall services offering Diwali Bonanza.