Ms.Anusha Jain,Key Facilitator, New Initiative Bonjour- A lady with self-confidence and goodwill
Please elaborate on how the brand journey in India? What are the challenges that you have faced?
1.Bonjour has completed 25 years in the market this year , and is one of the pioneer socks manufacturer in India .We are the most respected brand for its quality standards and the services attached to it.
Our Brand has brought International Designs, Quality & technologies in Indian Market. Our collections and fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality. We believe in understanding our customer’s need & giving them what they are looking for .Through our strong focus towards innovation, we bring latest designs on a regular basis. All the above is not possible without latest & best technologies, we have best technology processes & highly skilled workforce.
First few months were the initial establishment than onwards due to its quality and constant innovation Bonjour is creating Milestones
Year on year .Every collection that we launch require a lot of time , effort and energy . The most important part is consumer research as we Provide Products as per Taste and Preference of different consumers . As soon as We convert an idea into theme , it requires a lot of work in terms of designing , fabric planning ,Distribution and marketing strategies .
What is your USP?
The USP of the brand is its Quality, Innovation & Technology. Since we are more than 23 years old in Indian market, we understand the consumer better also our inclination towards innovation motivates us to Work on latest technologies & Designs.
What is the price range and where can your products be purchased?
Today, more than two decades later, Bonjour is a success story with presence in more than 8000 premium stores, multi giants across India with an impressive global footprint growing at a healthy rate of 25%. We have also opened 6 exclusive stores in North India in Noida, Ambala and Delhi. The price range starts from Rs 100/- & are available at Bonjour’s exclusive stores at sector 18 Noida and City Centre Mall, Rohini and at more than 8000 leading hosiery and garment stores all over India. One can also buy them online at www.bonjourretail.com.
What is your mantra for success?
Since we are more than 25 years old in Indian market, we understand the consumer better also our inclination towards innovation motivates us to Work on latest technologies & Designs.
Tell us about your first collection?
My First collection was BONJOUR BOLD. The collection focused on youth and trendy people. I used neon colors & eye catchy designs for this collection. The collection was very well accepted and appreciated in metro cities