redBus is the most trusted brand : Brand Trust Report 2015
New Delhi, 1st April, 2015: redBus.in, India’s largest online bus ticket booking platform has been ranked as one of the most trusted brands in the country as per ‘The Brand Trust Report’, India Study – 2015. Positioned at 13th rank among internet brands, redBus has not only bagged the title of the ‘Most Trusted Online Bus Booking’ brand of India but is the top most brand in the online travel category. The Brand Trust Report, India Study, 2015, the fifth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix which enlists India’s Top 1000 Most Trusted Brands.
Mr. Prakash Sangam, CEO, redBus said, “It is indeed an achievement that makes us proud to be deemed as the most trusted brand in our segment. Being an exclusive player in the category definitely gives us the edge. This recognition reinstates our faith in being able to serve our customers efficiently. We are committed to provide an unparallel travel experience to our patrons through quick, seamless, convenient and user-friendly service. This will definitely build up our confidence to bring an upgrade and innovate our services from time to time.”
The top brands that got listed in the report are Godrej, IDBI BANK, Mahindra & Mahindra, LG, TATA MOTORS, Bharat Matrimony, Big FM, American Express, Panasonic, Discovery Channel, NDTV, DELL, Hewlett Packard, Titan and ICICI Prudential among many others. Using two parameters of Brand Trust and Brand Attractiveness, TRA came up with ‘The Brand Trust Report 2015’ to help businesses gain a better understanding of their positioning in the market.