SSIPL Group’s “Sports Station” a multi-brand sports store has launched more than 65+ stores across India.
SSIPL, a well-known name in the footwear manufacturing and retailing industry, has launche d more than 65+ stores across India.
Sports Station endeavours to bring a plethora of international Sports Brands, offering an assortment of options in sports shoes, accessories and equipment, under one roof. Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto, along with its in-house brand Mmojah. Sports Station also showcases specialty brands like Speedo and Wildcraft at its stores.
As affirmed by Ms. Pooja K. Sood, (Business Head, Sports Station), “Sports Station is positioned as a Sports Specialty Brand Hub which aims towards providing an elevated service and retail experience to our customers. The signature Lime Punch colour renders a unique sporty and athletic feel at the stores in line with its positioning.
“We are currently operating 65+ stores across India, with presence in most of the major cities including Delhi-NCR, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Jammu, Jaipur, Jodhpur, Gwalior, Kota, Indore, Pune, Mumbai,Tezpur and Chennai.” She concluded by saying that, “this is just the beginning. We intend to steadily increase our retail footprint across India and become synonymous to sports and fitness in the Indian mind-set. Sports Station believes in bringing the best in sports to the Indian customer and aims at raising the fitness consciousness along with the standard of sports & athletics in the nation. We intend to Game on!”
The SSIPL Group has 2 decades of experience in retailing of International Sports Brands. In fact, it can be credited for launching the brand ‘Nike’ in India. Besides retailing, the company has also been engaged in manufacturing footwear for several international sports brands likeNike, Puma, Bata andLotto. Alongside, the company is also engaged in licensing/distribution of Lotto and Nike fitness equipment in India. SSIPL is also a prominent retail partner with other international brands like Levi’s, United Colors of Benetton, Lotto and Clarks.
Enriched with vast experience in lifestyle & retail arenas the SSIPL Group launched Sports Station, its biggest venture into multi-brand retailing of sports products. The first Sports Station store was opened at Connaught Place, Delhi in Dec 2015, and the brand is already on its way to create a half century of stores by the end of April 2016. While Sports Station will continue to expand into new markets and territories, it envisions becoming the top of the mind recall for customers looking for renowned international brands in the sports and fitness segment.